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Customer Use Case

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Customer Use Case

Empower Customer Success with Data

Background

SaaS Cyber company
Complex semi-structured event data is streamed into Snowflake. It powers dozens of product metrics
The customer success team seeks to use event data to improve the conversion of pilots to customers
Data users (about 20 customer success analysts and business users) know SQL but not technical

Challenge

Data complexity requires more engineering skills than data users have
The data engineering team is overwhelmed and lacks business context to drive KPIs

Data engineering modeled all events and metrics in Honeydew
Data engineering uses Honeydew to build dynamic datasets for business users.
Business users can self-serve on the data with simple SQL and Looker

Solution

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